Using you is not serving you
There's a huge difference between taking care of someone to get something and taking care of someone to give them what they need. Customers always feel it, even when they can't name it.
Book · 2020
Estoy para servirte
The path to your purpose
Serving isn't a job title. It's a decision.
- Year
- 2020
- Publisher
- Ediciones Nandela
- Pages
- 121
- Language
- Spanish (original edition)
What it's about
We live in a culture where serving other people is rarely respected. The server is treated as inferior to the one being served, and service is something you endure rather than something you choose. This book starts exactly there: with the need to restore dignity to the act of serving.
Estoy para servirte is the foundation of a movement — a different way to perceive, design and live service. Not only when we take care of a customer, a patient or a student, but also when we raise our kids, lead a team or help a friend.
The book moves from the inside out: using you vs serving you, serving myself, understanding you, serving you. It closes with a practical guide — principles and a manifesto — for anyone who decides to make service their path.
Who it's for
- People who serve customers every day and want to do it with meaning, not with a script.
- Leaders who need their team to understand why good service matters.
- Companies that want a real service culture, not another smile campaign.
- Anyone looking for purpose at work and suspecting it's closer than they think.
Core ideas
Give people what they need
Not what you want to give them, and not what you would like to receive. That's where applied empathy starts — and where most service protocols end.
You have to want to serve first
Technique without intention looks fake. Attitude can be trained; the decision to serve has to be made.
Serving pays you back
It isn't sacrifice. Serving well returns trust, results and meaning to the person doing it. That's why it's a path to fulfillment, not a burden.
Contents
What's inside
Before we start
- Foreword
- Preface
Chapter I. Using you vs serving you
- An unexpected encounter
- Your legacy
- Serving can change the world
- What does it mean to serve?
- Serving you served me
- Serving is being human
- Give people what they need, not what you want to give
Chapter II. Serving myself
- A taste of empathy
- It's always about the speaker
- To serve, you must want to serve
- You can't fake it forever
- Can I serve while my own life is a mess?
Chapter III. Understanding you
- Look beyond what you see
- If I understand you, I risk understanding myself
- Judgment and empathy don't mix
- Understanding the person in front of you
- Handling requests or identifying emotions
Chapter IV. Serving you
- Pure service
- Every act of service has a reward
- The disappointment of technique
- The magic of serving
- Helping you feel what you need to feel
Chapter V. The server's guide
- Philosophical principles of serving
- The Estoy para servirte manifesto
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The book live: keynotes
These keynotes bring the book's ideas to your team, with stories and examples grounded in the work they actually do.
I Serve, Therefore I Am
The power of service to grow and leave a mark.
The Power of Customer Experience to Sell More
Don't just design what your customer will do. Design what they will feel.
Related reading
- Using You Is Not Serving You
- Give People What They Need, Not What You Want to Give
- Are You Handling Requests or Reading Emotions?
- Toxic Customers: When It Pays to Stop Selling to Them
- What Is a Keynote Speaker? Types, Role and When to Hire One
- How to Hire a Keynote Speaker: A Practical Step-by-Step Guide