Books
I've spent most of my professional life on one question: what happens when we put people at the center of what we do? These books came out of that search. You can read a full chapter of each one, in English, before you buy it.
The path to your purpose
We live in a culture where serving other people is rarely respected. The server is treated as inferior to the one being served, and service is something you endure rather than something you choose. This book starts exactly there: with the need to restore dignity to the act of serving.
How to attract thousands of customers eager to buy from you
Almost every business lives the same scene: an outstanding product or service that is still hard to sell. The normal reaction is to hunt for tactics — more ads, more discounts, more calls — and the tyranny of tactics eats your time and your margin.