An Injustice at the Park

Years ago, I went to the park with my kids.

A regular Sunday.

And there, I saw a small injustice.

Or well,

At least that's what I first thought.

Live music played in the distance.

So we walked towards the sound.

And when we arrived, I found a very talented man.

Truly talented.

He had a guitar.

A harmonica.

A type of foot percussion.

And he sang well, too.

Really well.

Not "good for being in a park."

Truly good.

One of those who make you think:

This guy could be on another stage.

I was genuinely impressed.

And right next to him was another scene.

A small table.

Colorful tablecloths.

Brownies.

Cookies.

Muffins.

Lemonade.

And two kids selling them with handmade signs.

Everything very simple.

Very homemade.

Very unsophisticated.

And then I started to notice something.

People approached the kids more than the musician.

They bought from them.

They smiled at them.

They chatted with them.

They paid attention to them.

Meanwhile, the musician was still there.

Playing incredibly.

But receiving much less attention.

And that's when I understood a somewhat unfair truth.

The musician had more talent.

Probably much more.

But the kids awakened something more immediate.

More tenderness.

More connection.

More desire to pull out a wallet.

That's frustrating.

Because you want the best to win.

You want the most prepared to sell more.

You want quality to speak for itself.

But no.

The best product doesn't always win.

Many times, the one that becomes easier to feel wins.

This applies in parks.

And it applies in business.

Because sometimes we believe that if our product is better.

if our service is better.

if we are better prepared.

people should choose us.

But no.

Not always.

Sometimes there's someone in front of you who is less prepared.

Less talented than you.

Less impressive than you.

But much easier to feel.

And that, honestly, is a little frustrating.

Because you want the best to win.

But often, the one that makes people feel more wins.

Warmly,

Carlos

Serving is the way.

P.S. If this email resonated with you, reply with the word "injustice."

And I'll send you a test that can be very helpful.

It's 11 questions.

It takes 60 seconds.

And it helps you see if your business is truly built to sell or if it still relies too heavily on factors you don't control.

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Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México.

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