Get Sharp

Many are struggling to sell.

And it’s not for the reasons they think.

Once upon a time, there was a young man.

His father was one of those tough guys, the kind who controlled everything.

One day, when his son turned 14, he blurted out unexpectedly:

“Tomorrow, you’re coming to work with me. Enough of you being lazy.”

And so it was.

The young man, groggy and unwilling, and his determined father, headed to downtown Mexico City.

They arrived at the store.

He sold fabrics.

“Open the padlock,” he ordered.

The young man did.

“Now, raise the curtain.”

And the teenager raised the curtain.

But only enough for them to duck and enter.

The dad went in.

And just as his son tried to pass.

Wham.

A tremendous blow to the forehead.

The curtain shook. The poor guy’s memory was wiped clean from the hit.

A bit dazed, he asked:

“What do I put on now, Dad?”

And the father, without even turning around, replied:

“Get sharp for next time!” (Ha-Ha)

Seriously now, beyond the joke.

They lived in a different world.

A world where to sell, you just had to raise the curtain.

Before, it was enough to open your business.

To call customers.

To offer what you sold.

And people would come.

Not today.

Today you call and they don't answer.

You quote and they don't respond.

They tell you "I'll think about it." And disappear.

They walk into your store, see everything, and say "I'm just looking."

And when that happens.

You lower the price.

You push too hard.

You beg a little.

Even if you don't admit it.

You wonder what you're doing wrong.

The problem isn't that the market is impossible.

It's that many are still selling like it's 1967.

Listen.

Opening your business and offering what you sell is still necessary.

But it's no longer enough.

Today, the difference lies in something deeper.

It's called Customer Experience.

Which, in a nutshell, is how you make someone feel before, during, and after buying from you.

Think about where you bought your last coffee.

Or your shoes.

Or that place you go back to without asking the price.

You don't buy there just for the product.

But for how they make you feel.

And this is where almost everyone gets it wrong.

It's not bad luck, nor are you unskilled.

It's that no one taught them another way.

That's why I prepared a quick diagnostic with 5 commandments of customer experience.

So you can measure how strong yours is today and how you can transform it.

Reply with a “5” and I'll send it to you.

Or if you prefer we review it together and I tell you exactly what you can improve in your business, here’s the link to schedule a call with me.

Here

Carlos

P.S. Serving is the way.

PS2. Let's talk.

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Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México

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