The Same Quesadillas

Sometimes customers don't buy from you, not because they don't want to.

But because they don't remember you.

Look.

Years ago, when I often went with some friends along the Cuernavaca highway, we would stop many times in Tres Marías, a stretch of the road full of food stalls.

You know the type of place.

Plastic tables.

Sun-faded tarps.

Smoke.

Noise.

And everyone selling the same thing:

quesadillas.

Back then, I still ate cheese.

Not anymore. Neither cheese nor flour.

I know.

I became that person.

But back then, yes.

And as soon as you got out of the car, the concert would begin:

"Come on in, young man!"

"Come on in, young man!"

"Come on in, young man!"

One waving a plate.

Another showing you a quesadilla as if it were the eighth wonder of the world.

Another smiling as if he'd known you for years.

Everyone begging you to come in and buy from them.

That's where I understood something:

many businesses sell like that.

They want the customer to respond, buy, or move forward...

before they really remember them.

Before understanding what makes them different.

Before feeling closeness.

And then they get frustrated.

"They're not replying to me."

"They're not closing."

"They ask questions and don't buy."

But sometimes the problem isn't rejection.

Sometimes it's simpler:

they don't remember you.

You're not present enough in their mind.

They haven't seen you enough to feel familiar.

Here's today's nugget:

many sales aren't lost due to lack of interest.

But due to lack of familiarity.

That's why it's not enough to show up when you want to sell.

You have to be there before.

Not waving a plate and shouting "come on in, young man."

Before.

Not to chase.

To keep circling in their head.

In a good way.

So that when they need you, they already have you in mind.

That kind of presence does something very valuable:

it transforms you from a stranger who shows up asking for something

into someone familiar.

And when that happens, selling feels different.

Less like a chase.

More like something natural.

If you'd like, reply to this email with the word "quesadilla" and I'll send you a simple way to achieve this.

Carlos Agami

Serving is the way.

-

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México.

If you no longer wish to receive these messages, you can unsubscribe.

unsub1024