Clams, Braids, and Why Selling is So Tiring

Having mediocre salespeople is your fault.

Not theirs.

And there's something you can do to save them.

Look.

Last year I was in Acapulco.

Sitting on the beach.

My feet buried in the sand.

Meanwhile, my kids and nephews were tumbling in the waves.

And just as I started to get lost in my thoughts, someone appeared:

— A relaxing massage? I’ll give you a demo.

— No, thank you very much.

I quickly looked back at the ocean. I counted:

1-2-3-4-5.

(Okay. All good. Haven't lost a child yet.)

Without taking my eyes off them, I returned to my thoughts.

Three seconds later:

— A little mango, boss?

— No, thank you very much. How kind.

I counted again.

1-2-3-4.

Four.

A pit in my stomach.

Did I lose a child already?

A small head emerged from a mass of foam.

-5.

Phew.

I inhaled.

Exhaled sharply.

Returned to my mind.

And then, you know what happened, again:

— A mojito, young man?

— No, thank you very much.

This repeated for an hour and a half.

My feet in the sand.

Five kids in the ocean under my care.

And an endless parade of people trying to earn a living:

• Live clams?
• Bracelets?
• Sunglasses?
• Towels?
• Braids?
• Tattoos?

That's Acapulco beach.

And many others in Mexico.

People walking under the sun carrying their products.

Some with trays of food on their heads.

Others with heavy coolers full of ice.

Looking to find someone who wants what they're selling.

But what they hear again and again is:

— No thanks, not right now.

— Next time, young man.

And still they keep going.

Without complaining.

Walking on the hot sand.

They are true warriors.

And I genuinely admire them.

(That's why I despise anyone who dares to haggle with them for a penny.

But we'll save that for another day.)

There, scraping the sand with my toes, I thought:

How hard it is to sell. Let's see:

• Many sell the same thing you do.
• Getting a client's attention is tough.
• And when they do pay attention, they're skeptical.

How frustrating.

How tiring.

How much wasted effort.

Sound familiar?

Selling like this makes us slaves to effort.

And many have no other option.

But…

what if someone managed to be different?

If they had something so special

and made such a splash

that the right customers came to them.

Without walking miles.

Without carrying products under the sun.

Without living off rejection.

Less wear and tear.

Better results.

Out of the gamble.

Is it possible?

I believe it is.

And the formula is simple.

Not easy.

But simple. Three things:

• Be special.
• Be known.
• Make it easy for them to buy from you.

Let's see,

If you make your customer feel something different that your competitors can't (even if they sell something similar).

If the right people know you exist and remember you every week.

And if you don't complicate the purchase...

Magic happens.

Not by luck.

By design.

If that doesn't happen, you're not selling.

You're walking on the sand under the sun, carrying merchandise.

I suffered for many years selling purely through effort.

Perhaps that's why I'm so obsessed with sharing that there is another way.

Want to know where to start? Answer 6 steps and I'll send you a guide.

Carlos

P.S. Serving is the way.

PD2. If you want help making selling easier, let's talk.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México

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