Feel Like You're Talking to a Wall?

I get it.

Feeling ignored is frustrating.

Asking your team for things and feeling like you're talking to a wall.

Because nothing changes.

Today, I have 2 things to tell you.

1. You're not alone (it happens to all of us).

2. It's your fault (and you can change it).

Look.

I'm a dad of 4.

8-year-old twins, a 5-year-old boy, and a 1-year-old girl.

And like all parents, I need my kids to do certain things:

• Take a shower.
• Brush their teeth.
• Eat healthy.
• Don't use bad words.

And ten thousand three hundred other things.

But I admit it:

it's hard for me to achieve.

• We're leaving in 10 minutes, can you go get dressed?

My son, engrossed in the TV, like a zombie, doesn't even look at me.

• Are you listening to me?!

(the sweetness fades).

• Yes, Dad.

5 minutes later I go back and… guess what?

He's still the same, in the same position, remote in hand like Homer Simpson.

The green color rises to my eyes and I turn worse than Hulk.

And things don't end well.

I get angry, he resists, and ends up saying I don't let him be free.

Has that happened to you?

The worst part is you're left wondering:

Why don't they listen to me?

I was kind, affectionate, and said please.

Looking for answers, I found a parenting book:

If You Love Them, Educate Them, by Rosario Busquets.

And I discovered a tip.

Simple, but powerful. In two steps.

1. Ask directly, in plain English.

Not as a question or a riddle.

Brush your teeth during the Happy Birthday to You song.

2. If they don't respond the first time, react immediately.

Take them to the bathroom, put the toothbrush in their hand.

Right then.

Not on the 17th time they ignored you.

I applied it.

And it worked for me.

Less drama, fewer fights, less frustration.

Do you know why I'm telling you this?

Because…

Your children don't listen.

Neither do your collaborators.

The reason is the same.

Ambiguity = permission to ignore you.

Accepting that they ignore you once = accepting it forever.

If you ask ambiguously, they ignore you.

If you don't correct immediately, they ignore you more.

And that's why, bosses live frustrated. We complain about our collaborators:

• They're apathetic.
• They're not committed.
• They don't listen.

Blah, blah, blah.

The reality is this:

If your team ignores you, it's because you don't know how to ask and you don't correct at the moment.

It's that simple.

So, stop saying vague things like:

We need to provide better customer service.

And start asking for what you want them to do. In plain English.

Like this:

Step # 1. Ask the customer what they want the product for.

Step # 2. Explain 2 benefits of what you're selling them.

Step # 3. Get their details and call them in two weeks.

Notice the difference?

Clear. No room for doubt.

Then, observe them and, most importantly:

Correct them in the moment.

Remember this:

The best training is a correction in the moment.

(we'll talk about that another day).

Ask yourself:

Would you know what to ask your team to improve your service and sales?

Would you know how to ask and get them to do it?

If you want to know where to start, I have a video for you. With 3 steps to turn things around and stop feeling like you're talking to a wall.

Reply with the word masterclass and I'll send it to you.

Sincerely,

Carlos.

P.S. Remember: serving is the way.

P.P.S. If you want help getting your team to provide exceptional service and improve your results, let's talk.

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Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México

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