Has it Grown Yet, Dad?

You do things with all the faith in the world.

And they don't work.

About three years ago, I planted a kiwi in the garden.

My kids were standing right behind me, watching me put the kiwi in the ground, waiting for something to happen.

And so was I.

I was already savoring the moment.

"What a great opportunity to teach them something." I thought.

That things take time.

That you have to work for a result.

That seeing the fruit of your labor feels incredible.

I already felt like that wise dad, almost out of a Disney movie, imparting a great life lesson.

Weeks passed.

Then months.

And nothing.

Just dirt.

Every now and then I'd hear:

"Has the tree grown yet, Dad?"

And all I saw was dirt.

I felt naive.

Among other things, because I didn't plant the seeds.

I planted the whole kiwi.

But oh well.

The point is, the tree didn't grow.

And that's when I truly felt the disappointment.

Not because the tree didn't grow.

But because the scene I imagined didn't happen.

I wanted something to sprout.

I wanted them to see it.

I wanted to teach them something.

And it didn't happen.

Later, I understood that this hadn't just happened to me in the garden.

It happens with a tree.

It happens with a campaign.

It happens with sales.

You do it with enthusiasm.

With faith.

With time.

Sometimes even with love.

And it doesn't yield the result you expected.

And that's where we break.

From frustration.

From uncertainty.

From fear.

And from exhaustion, too.

Because we feel that if we did things right, it should work.

Frank Kern has a brutal way of summarizing it.

He calls it The Rule of Dammits.

The rule of "darn it!"

And he says something that's uncomfortable, but also liberating:

Most people won't.

They won't get your message.

They won't be interested.

They won't buy.

They won't buy from you again.

They won't accept the upsell.

And every time it happens, you think:

"Darn it!"

The uncomfortable part isn't just that it happens.

The uncomfortable part is that almost no one prepares you to accept it.

Because out there, too many people are selling you the fantasy that if you do things right, everyone should respond.

Everyone should be interested.

Everyone should buy from you.

And if it doesn't happen, then you did something wrong.

And you believe it.

Because it sounds nice.

Because it's comforting to think you have absolute control.

But then you go out into the real world.

And it doesn't work like they told you.

Why?

Because "most people won't."

And when you understand that, you breathe differently.

You stop fighting reality.

You stop blaming yourself for everything.

You stop exhausting yourself trying to convince someone who doesn't want to be convinced.

And from that place, you can think better.

There are 3 things you CAN do.

1. Check your ego.

You can't control customers.

Nor should you.

2. Serve more people.

The solution isn't always to convince better.

Sometimes it's to plant more seeds.

3. Stop pouring water into a broken bucket.

Before you try to sell more, check where the sales you already had close by are leaking.

Not all is lost.

There are things you can fix.

That's why I made a worksheet for you to see where you're losing sales and what to do to recover them.

Want it?

Reply "Kiwi" and I'll send it to you.

Carlos

Serving is the way.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México.

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