I Don't Like David Goggins

They say a good salesperson turns any 'no' into a 'yes'.

And if you can't, it's because you're not good enough.

They're wrong.

Here's why.

There's a guy named David Goggins.

Ex-SEAL.

Tough guy. The kind who seems made of concrete.

He says he grew up with an abusive father.

That he was weak. That he was insecure.

And that he decided 'never again'.

He joined the military.

He became a mental machine.

He ran an ultramarathon over 100 miles.

With a broken foot.

Vomiting.

With kidneys failing from dehydration.

And he finished.

The message is powerful: Your mind can do more.

Pain is an excuse.

The limit is mental.

Millions hear him and say: "That's what I need."

And they believe it.

They push themselves too hard.

They repeat that anything is possible.

They take it to the extreme.

And many get hurt.

I myself ran a marathon with heatstroke and dehydration.

I was a few degrees from brain damage.

But I thought "limits are mental."

A young man dislocated his shoulder lifting a weight to push his limits.

Another ran hundreds of miles in a month, risking his health.

All by exaggerating a good idea.

Do you know who does the same thing?

Taking things to the extreme and dragging others along?

Sales trainers.

Who say if you can't turn every 'no' into a 'yes', you're no good.

That the customer is a barrier you must defeat.

That closing is about attitude.

I admit it.

I taught that too.

I made salespeople feel less-than when they didn't close.

I made them force conversations that weren't right.

I made them sound confident when they doubted inside.

I thought I was building champions.

I was actually building insecure salespeople.

And it took me years to realize.

I made them act.

Not serve.

Look.

Yes, in sales you have to be persistent.

You have to try.

You have to overcome customer objections.

But you can't win them all.

And that's okay.

Sometimes the client isn't the right fit.

They don't need what you offer.

Or they're just not ready.

And when you teach your team that losing a sale is failure,

they start selling with fear.

They fake confidence.

They push too hard.

And the customer feels it. And flees.

Learn this:

A good salesperson doesn't take your money.

A good salesperson serves you.

Exists to accompany.

To align with what the customer needs.

Not to take advantage of them.

And when a salesperson truly serves,

they don't need to force anything.

If this resonated with you, maybe it's time to do things differently.

If you want your team to stop selling with fear and start serving with confidence,

we still have 3 spots in March to help them achieve better results with their customer service.

Apply here.

Or don't.

But then don't complain when you feel your efforts to sell more

don't yield results.

Sincerely,

Carlos

P.S. Remember: serving is the way.

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Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México

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