I Was Envious

Your customer isn't stupid.

They know when you only reach out because you want something.

Like that opportunistic "friend" who never talks to you,

until they need something from you.

Look.

A couple of years ago, I took my kids to school.

On the way out, I stopped at a coffee shop to work.

I sat down, pulled out my mobile office, and just as I was about to start, a man walked in.

A bit older than me.

With his daughter, a little girl around two years old.

He came to the coffee shop just to be with her.

To buy her a chocolate pastry.

And to spend some time together.

Watching them, I was envious.

The dad was with his daughter with no agenda.

No rush.

No goal to achieve.

Just to share.

"I'm going to copy you," I told him.

"How cool that you're taking this moment with your daughter."

And I did copy him.

Since then, almost every day I take my kids to a coffee shop before school.

They are simple minutes.

But they became ours.

Because when you're a parent, you almost always have an agenda.

Get dressed.

Eat.

Brush teeth.

Be on time.

Behave.

You're with them, yes.

But often you're also correcting them, hurrying them, or pushing them toward something.

And those moments of just being together, just to be together, disappear.

It happened to me.

And that's why this small ritual changed me so much.

It gave me a few minutes to be with my kids without wanting anything from them.

No behavior.

No order.

No rush.

Just to be.

And here comes the uncomfortable part.

With your customers, you often do the same thing.

Let's see.

When do you approach them?

When you want something.

To sell to them.

To collect from them.

To launch a product.

To close the month.

Do they notice?

Of course, they notice.

That's why they distrust you.

That's why they reject you.

That's why they ignore you.

Now think about this:

What if you had "coffee moments" with your customers?

Moments when you don't show up to sell them anything.

Just to serve them.

Just to help them.

Just to give them something useful.

To be present without wanting to get something from them.

They would stop seeing you as someone who wants to get something from them.

And they would start seeing you as an ally.

Someone who truly understands.

Someone worth listening to.

Serving is the way.

It applies to parenting.

To relationships.

And to sales.

You're not just here to sell.

You're here to serve.

And when you truly serve, sales come with much less friction.

This month I will be working with 5 companies that want to stop showing up only when they need to sell, and start building a more consistent and useful relationship with their customers.

Apply here

With love,

Carlos

Serving is the way.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México.

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