I Like You, But As a Friend

Some people have gold and don't sell it.

You can have something amazing.

Truly amazing.

And still not sell.

Not because it's bad.

But because the customer doesn't see it.

When I was younger, in that phase of parties, going out, and looking for a partner, I wasn't exactly the most skilled.

Honestly, I heard it many more times than I'd like to admit:

"I like you, but as a friend."

And every time it hit me hard.

It frustrated me.

It filled me with helplessness.

And yes, anger too.

Because deep down I thought:

"If you really knew me, you'd fall in love with me."

"If this woman saw everything I am, beyond the superficial, she'd be chasing me to be with me."

(Don't worry about me. I had a happy childhood.)

Today I know that frustration is experienced by millions of entrepreneurs, leaders, and salespeople every day.

When a customer rejects them,

when they ignore them,

when they go with the competition for 3 cents.

They think something very similar to what I thought back then:

"If this person knew how incredible my company (my product, my service) is, they'd be chasing me to do business with me."

And I understand them.

Perfectly.

Because when you know what you have in your hands

it's maddening when the other person doesn't see it.

Knowing you have something valuable

and seeming invisible.

But here's the problem:

many expect the customer to discover how special they are on their own.

Spoiler:

they won't.

People don't evaluate you by how good you are.

But by what they manage to perceive.

By what you make visible.

In short:

having something valuable isn't enough.

You have to make it visible.

You have to make it obvious.

You have to "crow about it."

Because yes:

some people sell lead as if it were gold.

And it's not fair.

But if you do have gold

and they don't buy it from you

it's not your customer's fault for not appreciating it.

It's yours for not crowing about it.

You don't sell little because what you have is bad.

You sell little because you didn't know how to show them how special you are.

That's why I wrote SELL MORE.

Because there are too many good people, with something valuable in their hands, who keep selling as if they were begging.

And it shouldn't be that way.

If you want to understand how to make your customer desire you, here's the book:

VIEW ON AMAZON

Carlos Agami

Serving is the way.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México.

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