Should I Tell Him or Not?

A couple of years ago, I had a meeting with a client.

He was a 60-year-old man, and his 35-year-old son was with him.

We started talking about social media.

You know, just to make conversation.

Then the man told me:

"It's incredible.

Do you know the only thing on Instagram?"

"What?", I asked him.

"Photos and videos of scantily clad women.

That's what it's become."

As I listened, I thought:

"Should I tell him or not?

Should I tell him or not?"

Because the reality is that social media shows you more of what you look at.

So if his Instagram shows him that, it's because

Well.

You can imagine.

If I told him, I could humiliate him in front of his son.

If I didn't tell him, I risked looking like an idiot again to someone else.

I decided not to tell him.

But I did keep thinking about something:

Your customers work the same way.

They don't care about everything.

They care about what interests them.

Period.

That's why it makes me laugh when a brand wants to "be present" in the customer's mind by appearing with messages that basically say:

"Hey, look what I'm selling."

"Let me introduce our new product."

"I wanted to tell you about this promotion."

It doesn't matter if they send it by email, WhatsApp, or social media.

If the message only talks about you, it doesn't build presence.

It just creates noise.

People don't remember your product first.

They first remember who talked to them about something that truly mattered to them.

That's the game.

If you show up talking about what YOU urgently need to sell, you become noise.

If you show up talking about what THEY care about, you become relevant.

And when you become relevant, something strange happens:

they start remembering you.

Later, they'll remember what you sell too.

So, if you want to sell without begging, you don't need to appear more often.

You need to appear better.

With topics your customer already has in their head.

With questions that genuinely move them.

With ideas that truly help them.

With conversations worth starting.

Because the problem isn't that your product is bad.

The problem is that you're often talking about something your customer doesn't care about yet.

And like that, no one remembers you.

If right now you don't know what to talk about without ending up promoting yourself, I've created something that can save you a lot of time.

It's called Live in Your Customers' Minds.

It helps you find the conversations that matter to your customer and pull out 5 to 10 concrete topics you could start communicating this very week.

If you want it, reply to this email with the word PRESENT and I'll send it to you.

Carlos Agami

Serving is the way.

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Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México.

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