My New Cellphone

I have a new cellphone.

And it's not what you expect.

I swapped my iPhone for a button phone.

It's not an iPhone.

Nor a Galaxy.

It's one of those that look like a toy.

Tiny screen.

Physical buttons.

Almost no apps.

Only WhatsApp.

I went from an iPhone to that.

Why?

Because I want to stop being halfway everywhere.

Because I hate it when someone scrolls while they're with me.

Because I believe we no longer even decide what deserves our attention.

And yes, someone might tell me:

"Why didn't you just use your iPhone less?"

Believe me, I tried.

I deleted apps.

I set limits.

I installed blockers.

But it didn't work.

Because these devices are designed to win you over.

They tempt you.

They absorb you.

They control you.

And when you realize it, 3 hours are gone.

Three hours that could have been a conversation with a friend.

A story from your child.

Or a moment with your spouse.

That reminded me of something important:

tools provoke behaviors.

For bad.

Or for good.

The same happens in a company.

Because when you want someone to serve a customer well, you have two options:

1. Rely on their memory.

2. Give them a tool to guide them.

A sheet with key information.

With the questions they should ask.

And with the steps they should follow.

Something simple.

But clear enough to help them have a better conversation.

If you want to learn how to build one, reply to me and I'll send you a guide to create it.

Carlos

Serving is the way.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México.

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