The Day Kobe Bryant Tackled His Best Friend

To achieve great results, your team needs to change.

Their mindset.

Their actions.

Their way of working.

And that doesn't happen with pretty speeches.

It happens with actions.

This is a Kobe Bryant story.

Beijing, 2008.

A decisive moment for the United States.

And for Kobe, too.

It wasn't just any game.

The United States had years of failure behind them.

Years of hearing they weren't who they used to be.

Years of watching the world stop fearing them.

That's why that team had a movie title:

the redemption team.

On the other side was Spain, world champions.

And their big star was Pau Gasol.

A very tall, talented man, and someone very special to Kobe.

Months earlier, Pau had joined Kobe's team in Los Angeles.

They played together.

They connected wonderfully.

They became close.

Very close.

Almost like brothers.

So Kobe had a decision to make:

was he going to treat him gently to protect that relationship?

or was he going to confront him as he should, to send a clear message from the first play?

And then he did this.

On the very first play of the game, with Spain starting with the ball, Kobe ran straight at Pau.

And he hit him head-on.

He knocked him to the floor.

No gentleness.

No permission.

No mercy.

The stadium went silent.

And the message was crystal clear:

if they wanted gold, there was no room for softness.

The United States won that game.

And they won all the others.

And this is where almost everyone fails.

They believe a team changes because the boss spoke nicely.

Because "it's now clear."

Because there was a meeting.

Because everyone nodded with a "yes, of course" look.

No.

People change when they understand, with evidence, that this time you're serious.

How many times have you wanted your team to change the way they work?

You gave them a speech.

You explained how important it was.

You told them that now, they really had to do things differently.

And nothing happened.

Do you know why?

Because your collaborators aren't stupid.

They can perfectly distinguish between a passing speech and real commitment.

When you're serious, it shows.

It shows when you remove the person who won't get on board with the change, even if they sell a lot.

It shows when you change the metrics.

When you touch incentives.

When you reward what you didn't even notice before.

When you invest in tools, in training, in time.

When you eliminate old processes that no longer work, even if they've been there for years.

And above all, when you also change.

That's when your team understands the real message:

this time, it's serious.

The truth is this:

if you want your team to change, don't just tell them.

Show them.

With actions.

And no, you don't have to tackle your secretary to achieve it (ha-ha).

If you want to review with me what's holding your team back and how to fix it, apply for a diagnosis:

Diagnosis

Carlos Agami

Serving is the way.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México.

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