This is Sparta!

If you ever thought: "My team attends, but doesn't advise" read this.

Because you're probably about to make the same mistake everyone else does.

Look.

19 years ago, in France, I was on a bus heading to a hostel with my friends.

No maps.

No French.

But, I swore I had the solution:

a travel guide.

It was called Let's Go Europe.

I started reading.

I put together my phrase in French.

I practiced it a thousand times.

I stood next to the driver.

He looked at me.

I looked at him.

And when it was my moment to speak, my mouth shut down.

Nothing.

Not a word. I froze.

Until I blurted out:

"Let me know!" (In Spanish.)

As if he would understand me.

Then, I understood:

Having a manual doesn't change who you are.

I didn't know French, and a little book wasn't going to change me.

Ok, here comes the mistake I was telling you about.

Let's see.

When their team attends to customers but doesn't advise, many desperate bosses do this:

they rename their team.

They tell them:

"As of today, you are no longer salespeople; you are now advisors."

And they expect magic to happen.

That they transform from frogs to kings, just because someone decreed: "Now you are advisors."

Do you see how ridiculous the plan is?

If I yell "This is Sparta!" like in the movie 300, I don't get muscular.

Obvious, right?

Well, similarly, calling your employees "advisors" doesn't give them knowledge.

In over 15 years in this, I've learned that the primary reason many people don't engage with the customer, don't guide them, and limit themselves to "dispatching" them is fear.

Fear that the customer will ask something they won't know how to answer.

So they hide.

And that's how mediocre employees are born (dispatchers, order-takers, you know them).

Those who give the customer what they ask for and don't dare to do anything else.

So, if you want a team that advises, that serves, that guides the customer, stop playing around with renaming their position.

Because customer service doesn't change by decree.

Not because you call them “advisors.”

Not because you call them “Super Saiyans” like in Dragon Ball.

It changes when you give them 3 things:

1) Clear instructions (what to do and what to say).

2) Reinforcement rituals (so it becomes a habit).

3) Real preparation and support tools (so they know and can do it).

That's when behavior changes.

And that's when results change.

Want to transform your results?

Then build a complete system.

Schedule a 30-minute call with me.

Here.

Warmly,

Carlos

P.S. Remember, serving is the way.

PS2. Let's talk.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Mexico City, CP 04330, Mexico

unsub1024