Tinder Wasn't to Blame

"Exceeding customer expectations."

Many people think that's service.

It's not.

Your customer doesn't want you to exceed their expectations.

They want something much simpler.

Let's see.

Imagine this.

You're on Tinder.

You take your best photo.

You write your best description.

And you start looking.

Until the profile of your soulmate appears.

Handsome.

Interesting.

And they're even caring for some puppies they found on the street.

The complete package.

Obviously, you swipe right.

Three minutes later, your phone vibrates.

"You have a match."

And that's when the movie in your head begins.

What will their house be like?

Where will they go on vacation?

Will they have puppies in the yard?

Wow.

You agreed to meet at a coffee shop you both know.

You arrive on time.

You peek inside.

Only one person is sitting there.

But they look nothing like the person in the app.

Then you hear your name.

And someone completely different from what you expected approaches you.

Several pounds heavier.

Braces on their teeth.

And nerdy programmer glasses.

What?

They don't even look like the photo.

How would you feel?

Disappointed.

Cheated.

Let down.

Why?

Because you received something different from what you expected.

Well.

That's exactly what your customer feels when they receive a service different from what they expected from you.

If last time you were very fast, but not today.

If on their last visit they received advice from an expert, but not today.

If before there was relaxing music, but today you put on rock.

Your customer doesn't want surprises.

They want to know what to expect from you.

And for you to deliver on it.

Every time.

What your customer wants is not surprise.

It's consistency.

And yes: consistency is seductive.

When your customer knows what to expect from you and you deliver, they come back.

But when one day you're one thing

and the next you're another,

they don't come back.

You don't lose customers for doing it poorly.

You lose them for doing it differently every time.

You need consistency.

Reply "6" and I'll send you a guide with 6 steps to achieve it.

Carlos

Serving is the way.

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