A random barbershop gave me an unexpected lesson

In two minutes, you'll recognize the silliest sales mistake.

And you're probably making it.

Look.

15 years ago, I went to Boston to study and work for a couple of months.

I lived in a tiny apartment with my brother-in-law and his friend.

I went to university a few hours a day.

The rest of the time I worked, rode the subway, and, when I could, went to the gym.

I lived without commitments. I was free with a simple life.

I ate boiled sausages almost daily.

Nobody cared where I was, what time I got home, or how I looked.

And neither did I.

Until one day I looked in the mirror and looked like Tom Hanks in Cast Away.

I needed a serious touch-up.

So I Googled it and ended up at a random barbershop, on the outskirts of Boston.

Nothing special.

A random place.

I got a haircut.

I paid.

And I left.

End.

Or so I thought.

Four weeks later, I received an SMS:

Hello. You got a haircut a month ago. Would you like to come back for another one?

It was an automated message.

Nothing extraordinary.

They just didn't want me to forget about them.

By then, I was already back in Mexico.

It was a bit far, to be honest.

I never went back.

But they taught me a lesson:

The problem isn't that new clients don't know you.

It's that those who already bought from you forget about you.

And that you don't do something to prevent it.

What's more.

In 2026, most people do the exact opposite of the Boston barbers.

They obsess over getting new clients

and forget about the ones they already have.

Those who already trusted them once, those who already showed they need them.

Like that friend who ignores the girl who truly loves him to chase "the pretty one."

The one in the red dress.

(Yes, the one from the meme.)

They waste the power of familiarity.

And with it, they make their own lives harder. All by themselves.

What about you?

Do you do anything to make your clients remember you

or do you just chase new ones?

If you feel you could do more to be remembered, I have something for you.

It's a guide to being relevant to your clients

and making sure they don't forget you (without looking like a scorned ex who wants to get back together).

If you want it, reply "gum" and I'll send it to you.

Warmly,

Carlos

P.S. Remember: serving is the way.

P.S.2. If you want help making your clients remember you and come back, let's talk.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México

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