2,617 Times

If you feel your team listens but doesn't execute as they should, read this.

Because it’s not a lack of effort.

This is Roberto’s story.

An ordinary guy.

A good husband.

A good dad.

The kind who pays his property taxes on time and says he’ll finally start the gym on Monday.

He wasn’t brilliant.

He wasn’t mediocre.

He was average.

He wanted something simple.

For his family to lack nothing.

For his daughters to see him as a hero.

And one day to retire peacefully, without worries.

Nothing extraordinary.

Just a life of peace.

Every morning he woke up at 5:30.

He started the coffee maker.

He waited those seconds when the house was still silent.

He breathed in the smell of the first espresso.

And he turned on the TV just to watch the news.

One channel.

Another.

Another.

A bit of politics.

A bit of sports.

A bit of tragedy.

Nothing complete.

When he returned to his cup, the coffee was already cold.

At work, he was responsible.

Punctual.

The typical guy who doesn’t cause trouble for anyone.

But in meetings, while someone spoke about something important, Roberto would look down at his phone.

A message.

A financial indicator.

A notification.

Nothing serious.

Just interruptions.

Until the evening came.

• Want me to show you my new dance, Daddy?
• Of course, princess.

The little girl hid behind the dining room wall for her grand entrance.

Roberto unlocked his phone.

A notification.

Then another.

A quick message.

The girl came out.

She danced as if on a crowded stage.

She smiled.

She spun.

She jumped.

• Did you like it, Daddy?
• Yes, beautiful.

And he said it with affection.

But if you asked him what part he liked, he wouldn’t know what to say.

That night, Roberto died.

A heart attack.

Sudden.

He died like many ordinary men die.

Suddenly.

But something had been fading for a long time.

His attention.

Roberto didn’t live badly. He lived halfway.

Half-present.

At work.

At home.

In conversations.

Does that sound familiar?

Roberto’s story isn’t as rare as it seems.

It’s quite common.

It’s your story and mine.

We live amidst interruptions.

“Just a quick email check.”

“I’ll reply to this message in two seconds, then I’m all yours.”

“Just this notification, and that’s it.”

2,617 times a day.

That’s how many times a normal person touches their phone.

That’s how you and I live.

In fragments.

And that’s how your employees live.

Present, but divided.

This is where things get complicated.

And in that state, we want them to execute.

To sell more.

To serve better.

To be fully committed.

To make things happen.

Then we’re surprised when they don’t grow.

The truth is, it’s not a lack of effort.

Nor commitment.

It’s that their body is there, but their attention isn’t.

It happened to me too.

My inbox was at zero.

I knew the latest news from Zimbabwe and Turkmenistan.

I’d reply to a message in seconds.

But I lived from interruption to interruption.

So I did something that many find strange.

I use my phone as if it were an old Nokia brick phone.

Calls.

Messages.

Nothing else.

Because I understood something very simple.

Making things happen starts with focusing.

If there’s no attention, there’s no progress.

Neither for you nor for your team.

A while ago, I had a chat with Martha Debayle.

We talked exactly about this.

How to get your employees truly committed and make things happen in real life.

Here it is.

Listen to the whole thing.

But listen attentively.

Warmly,

Carlos

P.S. Remember: serving is the way.

—

Shopology S.A. de C.V.

Av. Pacífico 468 Local C, Coyoacán, Ciudad de México, CP 04330, México

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